Saturday, November 10, 2018




Concepts, objectives and scope of financial management, functions of a finance manager in contemporary business environment.


Financial Analysis: Tools of analysis: Ratio analysis, Preparation and interpretation.

Unit - III

Managerial uses of funds flow and cash flow statement their preparation and analysis.

Unit -IV

Time value of money, Concept of Risk and Returns: Risk and return calculations for individual security and portfolio concept.

Unit -V

Capital Budgeting, Process, Techniques of capital budgeting, References 1. Prasanna Chandra - Financial Management, TMH 2. James C. Vanhorne - Financial Management & Policy. 3. Weston & Brigham - Managerial Finance (Rinehart Winston Holt). 4. Brigham - fundamentals of Financial Management, C.B.S. intimation. 5. Sahoo, P.K. - financial Management, Pen Point Communication 6. Khan & Jain - financial Management, Tata McGraw - Hill.


Unit- I

Marketing Concepts: Nature and Scope of Marketing Management,Marketing Process,Marketing v/s Selling, Marketing Environment, Marketing Organizations,Mix.

Unit- II

Scanning the marketing environment Marketing Strategy: Market Segmentation, Targeting and Positioning, Brand Equity and Craft Brand Positioning.

Unit- III

Understanding Consumer: Consumer Behavior, Types of Consumers, Factors influencing Consumer Behavior, Consumer Decision Making Process.

Unit- IV

Marketing Planning & Control: Marketing Planning, Marketing Competitiveness, Customer Value, Marketing Planning Process, Identifying and analyzing the competitors. Defining the Competitive Strategy and Marketing control process.

Unit- V

MIS & Marketing Research Process: Need, Importance,Steps with emphasis on research design. References: 1. V.S.Ramaswamy & S.Namakumari - A Textbook on Marketing Management, MacMillan. 2. Philip Kotler, Keller, Koshy & Jha - Marketing Management, Pearson Education. 3. Rajan Saxena - Marketing Management, Tata McGraw Hill. 4. S H H Kazmi - Marketing Management, Excel Book


Unit- I

HRM: Concept, scope and objective. HRM- the challenges - environmental, organizational and individual. Human Resource Planning - Supply and demand. Recruitment and Selection - sources of recruitment, Tests & Interviews, Induction/orientation and Socialization.

Unit- II

Promotion: Bases and types, promotion policy and procedure. Transfer - types and purpose. Employees' separation - its costs and benefits. Voluntary and involuntary separations. Lay off and retrenchment, outplacement and outsourcing .

Unit- III

Performance Appraisal: Objectives, uses and methods of appraisal, MBO, Assessment and development centres, 360 degrees Feedback, the strength and limitations of each method,. Identifying performance dimensions - measuring performance, measurement of tools, challenges to effective performance measurement, the appraisal errors.

Unit- IV

Training: Concept and benefits, training versus development, key training issues. Training Need Assessment (TNA). Types of Training - on-the-jo and off-the-job methods. Managing the training process - the assessment phase, training and conduct phase, the evaluation phase.

Unit - V

Managing Compensation: Concept, Principles and Components. Designing compensation system - internal vs external equity, fixed vs variable pay, performance v/s membership, and job v/s individual pay. Compensation tools - job based compensation plans and skill based compensation plans. References : 1. Gomez, Mejia, - Managing Human Resources, Pearson Education. 2. Gary Dessler - HRM, PHI. 3. C.S.Venkat Ratnam & B.K.Srivastava - Personnel Management and Human Resources, TMH. 4. Rao Subba P. - HRM, Himalaya Publishing House.


Unit- I

Basic Concept: Production and Operations Management functions: various production processes and their selection; common systems model; Relevant cost concept, production and productivity; Measurement of Productivity.


Work Study: Methods study- procedure and techniques, Principles of motion economy and workplace design; work measurement; Time Study and work sampling; Performance rating and allowances; Estimation of standard time and related errors.


Facilities Planning: Facilities location factors, Bridgeman's dimensional analysis; systematic layout planning; Principles and techniques used; different layouts; Material handling systems and equipments.


Production Planning and Control : Aggregate Planning – basic Strategies, viz., Level Production, chase demand and mixed strategy; Aggregate Planning costs; routing, scheduling, Gantt Charts.


Select Techniques and Concepts: Cost-Benefit Analysis,Input-Output Analysis; Value analysis; Learning Curves; Vertical Analysis; Learning Curves; Vertical Integration; Just-in-Time Systems. References : 1. Chary S.N. - Production Operations Management, Tata McGraw Hill. 2. Mayer R.R. - Production Operations Management, TMH. 3. Schroeder R.G. - Operations Management, Decision Making in Operations function, Tata McGraw Hill. 4. Riggs J.L. - Production Systems, John Wiley & Sons. 5. Buffa & Sarin - Modern Production/Operations Management, John Wiley & Sons. 6. Dilworth J.B. - production Operations Management, TMH. 7. Aswathappa & Shridhara Bhat - Production Operations Management, Himalaya. 8. Chase, Aquilano, Jacobs - Production & Operations Management, TMH. 9. Adam & Ebert - Productions & Operations Management, PHI. 10. Mahapatra - Computer Aided Production Management, PHI.



Fundamentals of Environmental Management: Definition, principles and scope; Types and components of environment; Man- environment relationship; Causes of environment destruction; Environmental ethics; Environment Awareness Programmes.

Unit - II

Natural Resources - Awareness: Ecosystem, Atmosphere, Land, Water, Forest, Mines & Minerals, Wetland, Biodiversity, Conservation of natural resources.

Unit- III

Environmental Protection - Policies & Legislations: National environment policy, Environmental Legislations, International conventions and Agreements, GATT/WTO and environment, State Pollution Control Board, Role of NGOs.

Unit- IV

Environment Management System: ISO-14000, Environment Audit, Eco-Friendly products (Ecomark), Green Industry.

Unit - V

Environmental Impact Assessment (EIM): EIM-Methods and tools, Appraisal and clearance for industry, Evaluation Systems. References: 1. N.K.Oberoi - Environmental Management, Excell Books. 2. G.N.Pandey - Environmental Management, Vikas. 3. K.M.Agrawal & P.K.Sikdar - Text Book of Environment, Macmillan. 4. L.W.Canter - Environmental Impact Assessment, Tata McGraw Hill. .

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